Challenge.

One of Australias leading sportswear company was preparing to release its new winter range of apparel and products.

With print and digital deadlines quickly approaching, planning time for the campaign was minimal.

The client required a realistic outdoor snow shoot to support the product and apparel lines.

Issue being that in Sydney during April there is no snow and no time to source locations, not snow good.

Results.

The project met deadline, realistic images in a cold winter environment, shot on a 30-degree day in Silverwater, a solid recreation of a winter environment at a fraction of the cost.

Could this be the ultimate “Snow Job”?

Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot
Sports Retail Snow Shoot